Illustrative sample engagement
This walkthrough demonstrates our approach and typical scope for a Beauty & DTC brand. The figures shown are representative for format only — they are not real client results.
The brand had a great product but an inconsistent TikTok presence — sporadic posting, no clear hooks, and no connection between content and the store.
Researched the niche and built a bank of 20 tested hook angles
Established three content pillars mapped to buyer objections
Shipped 12 platform-native videos per month on a fixed cadence
Iterated weekly on retention curves and click-through
The numbers below are illustrative — shown to communicate the shape of a typical engagement, not to represent a real client outcome.
Videos / month
Avg. hook rate target
Posting cadence
On outcomes
Representative outcome — illustrative figures shown for format only.
Book a free strategy call and we'll map a plan tailored to your brand — with the honest, measurable reporting these samples only illustrate.