Flows are your 24/7 salesperson
Email campaigns are one-to-many broadcasts. Flows are automated, triggered by behavior, and they run around the clock without you touching them. For most ecommerce brands, a small set of well-built flows drives a disproportionate share of email revenue.
The five to build first
- Welcome flow. The moment someone subscribes, they're the warmest they'll ever be. Introduce the brand, deliver on the sign-up offer, and set expectations.
- Abandoned cart. People who add to cart intend to buy. A timely, helpful reminder recovers a meaningful slice of that revenue.
- Browse abandonment. For visitors who viewed products but didn't add to cart — a softer nudge with social proof.
- Post-purchase. Turn first-time buyers into repeat customers with onboarding, cross-sells, and a review request.
- Win-back. Re-engage lapsed customers before you lose them entirely.
Deliverability is the foundation
None of this matters if your email lands in spam. Authentication, sender reputation, and list hygiene come first — always.
Build the flows once, tune them forever. They're the closest thing marketing has to passive income.